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The people

Four principals. No layers.

There is no account manager between you and the people building your systems. Your first call is with a principal, not a handler, and everyone here earned their judgment the long way.

Tim

Principal · Product, Integrations & Platforms

Twenty years connecting the systems businesses run on: ETL pipelines, custom middleware, and CRM integrations for casinos, national retail brands, and agencies. Has personally shipped more than 150 sites and platforms, founded five SaaS products, and exited two.

William

Principal · Strategy & Fractional Leadership

Spent his career engineering systems where failure was not an option: the International Space Station, Artemis II, Honeywell, Westinghouse. Today he also performs technical due diligence for venture firms ahead of funding and acquisitions. He translates board-level problems into engineering plans and deploys the team to execute them.

Zach Townsend

Principal Engineer · Data Infrastructure

A heads-down engineer across front end, back end, and everything underneath. Worked alongside William on aerospace and industrial programs, and owns the deep infrastructure at AvaleTech: data warehouses, lakes, and the pipelines that keep them honest.

Christian

Designer & Developer · Web

Designer and developer who carries websites from first sketch to launch. Pairs a designer's eye with working code, so what gets designed is what actually ships.

Work directly with the people who build.

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